Technology in the 20th Century Paper Essay Example for Free

Technology in the 20th Century Paper Essay There are many notable advances made in technology that took place during the twentieth century. The world gradually moved from the industrial age into the technology age during this era. Once technology took hold nothing could hold back the flood of its advancement and the innovation that grew from it. Of all of the important advancements three standouts that are intimately connected are the inventions of the radio, computers, and the internet. The radio could be said as the beginning of the information age and the sharing of information worldwide. The Radio The radio actually made it possible for the first time in humanity’s history for an audience to hear a person from many miles away. Before the television the radio was a way of gathering of people and families to share news and the storytelling that would have once perhaps been told around a communal fire. According to Kinsey, between the years of 1909 and 1927 Britain, America, Australia, South Africa, and the Netherlands were all broadcasting wirelessly through the radio (Kinsey, 2005). During this time radio broadcasts were all commercial, but that soon gave way to other kinds of broadcasts including music. Computers Another huge advancement created in the twentieth century is the computer. The computers that are enjoyed today hardly resemble the huge calculating machines that were created around the time of the second world war. In 1944 the very first electronic- mechanical computer called MARK 1 was created at Harvard. This machine was a massive calculator that was fifty one feet wide and eight feet tall (Chee, 1997). The beginning of the smaller computers that we know today started in 1959 when Honeywell developed the first computers that used transistors. These were followed by IBM who used integrated circuits. The very first personal computers were built in the 1970’s with the computers that are recognizable today starting in 1974 with the first Apple PC being created in 1977. Computer technology continues to grow and expand creating increasingly smaller and faster machines to keep up  with today’s fast paced life. The small seven or eight inch portable ipad has little resemb lance to its humongous forefather the MARK 1. The Internet The internet’s history is tied to the government and the Cold War in the 1960’s. The over 300,000 networks that cover much of the world actually saw its beginning as a system that was created to use satellites and radio transmissions to communicate for the military. The problem with the system was that there were not any networks to share the information. A system that solved this problem was created in 1982 and by 1993 the World Wide Web was popularized by nuclear physists that needed to communicate with each other (Chee, 1997). By the end of the 1980’s a number of mostly professional people were utilizing the Internet and email, but by the 1990’s the internet would see massive growth. By the end of 1999 the number of people using the internet was estimated to be 248 million (Cohen, 2011). The world has been made a smaller place because of the internet. People all around the earth can see events that are happening real time in places they may never physic ally get to visit. The many challenges that persist for humanity are made visible on a daily basis which in turn can be a way for people to see one another as extensions of themselves instead of enemies to be conquered. In conclusion, the social changes that arose from two world wars fertilized a society that was eager to learn and explore our world. While the society of the twentieth century struggled to gain realistic views of humanity, technological advancements like the radio, computers, and the Internet helped to create a much smaller world. The technology that is taken for granted in today’s society had very humble beginnings in the twentieth century. That technology has helped to close the gap and erase some of the imaginary lines that have historically separated the world’s population. These innovations have helped to heal the collective scars of decades of war, proving to humanity that we are alike in more ways than we could ever imagine. References: Chee, H. W. (1997, Mar 27). Brief look at the history of computers. New Straits Times. Retrieved from http://search.proquest.com/docview/269127308?accountid=458 Cohen-Almagor, R. (2011). Internet History. International Journal of Technoethics (IJT), 2(2), 45-64. doi:10.4018/jte.2011040104Article Kinsey, M.(2005). Radio. In Key concepts in journalism studies. Retrieved from http://search.credoreference.com.ezproxy.apollolibrary.com/content/entry/sageukjour/radio/0

Resource Based View Strategy Formulation

Resource Based View Strategy Formulation Resource-based view (RBV) is a tool to determine strategic resources and how it affects the performance of the firm based solely on reviewing its internal environment while the external environment remains fixed. Firms using RBV competes in terms of their resources and capabilities. The aim of this paper is to study the factors that influence firms performance. The RBV emphasizes on the firms resources as the essential elements of competitive advantage and performance. It assumes two assumptions in examining sources of competitive advantage which are that the firms are heterogeneous in terms of the resources they control and that resource heterogeneity can continue over a period as the resources used to implement their strategies are not easily portable across firms (Bridoux, F, n.d).. The RBV method of analyzing firms performance is focused that other vital factors tend to be disregarded. Resources are not valuable of themselves; instead they are valuable because they allow firms to perform activities that in return create advantages for them. The competitive value of resources can be enhanced or eliminated by changes in technology, competitor behavior, or buyer needs which an inward focus on resources will overlook (Sheehan, N Foss, N, 2007). Resource uniqueness is essential as this differentiates between the firms. However, resource uniqueness is not sufficient to achieve sustainable competitive advantage and thus the resources must also be valuable, rare, imperfectly imitable and non-substitutable. RBV suggests that business processes that exploit valuable but common resources can only be a source of competitive equality; business processes that exploit valuable and rare resources can be a source of temporary competitive advantage; and business processes that exploit valuable, rare, and costly-to-imitate resources can be a source of sustained competitive advantage (Bridoux, F, n.d). The merits and demerits of RBV as the best strategy route One of the important contributions of RBV is the ability of it to measure and identify the internal environment of the firm. The importance of using RBV as a strategy route is to be able to work the inside-out approach. This means that companies using RBV focus on their internal strengths more as it is the root of their competitiveness. Furthermore, RBV recommends that effective management of operations can create uniqueness in the firms resources. Louis Vuitton is one firm in a competitive industry which has the edge over their competitors because of their product uniqueness. Louis Vuittons expertises are their design skills and manufacturing efficiency (R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt, 2008). While they may not be able to control the external environment, Louis Vuitton can use the RBV model and analyze their position and work on their strategies. Many organizations have been faced with dilemmas on how to use their resources strategically. Organizations that fail to efficiently convert their resources and capabilities into business processes cannot expect to recognize the potential competitive advantage of these resources. The RBV has little contribution in terms of predicting firm performance because of its nature of being tautological (Truijens, O. (n.d) and its focus is too narrow. Also, as a measure which only focuses on the internal environment, the RBV cannot be taken as the best strategy route. Many firms which focus mainly on the internal environment encounter competitive disadvantages to their business. For example, when IBM, a successful company achieved its success many of their competitors entered into the market. IBMs competitors included other big names such as Hewlett Packard (HP), Dell and Compaq (McNeilly, 2000). IBM did not pay close attention to their competitors because they were focused greatly on their in ternal strengths and not those of their competitors. Some other firms which have experienced failures from the strategies are Marlborough. Marlborough took the price cut strategy too far as they did not consider their competitors possible moves. The CEO of Marlborough started a price war by reducing their prices to attract consumers and gain more market share. However, their competitors also followed in reducing their prices which resulted in Marlborough facing losses. (McNeillly, 2000). RBV is not the only factor which determines performance of the firm. In industries such as the airline industry, other external factors such as timing and marketing are also essential. Entering into the industry requires good timing and this can be influenced by the economic position and consumer choice of quality and lower price. For example, Southwest airlines which are one of the well-known low cost carriers in the United States used the niche market strategy to maintain competitive advantage from its rivals. They avoided large airports, focused mainly on short flights which are ideal for families and business people, as well as excluded seating requirement and on flight meals to reduce their cost (Anonymous, 2010). Porter also mentions the common strategy of lowering cost, and product differentiation allows firms to access its strengths. Firms achieve superior positions based on being a cost leader or earning price premiums at the activity level (Anonymous, 2010). In the cost leader method of achieving sustainable competitive advantage, the firm would sell its products either at the average price to earn profits or below the average price to gain market share. The broader market usually adopts cost leadership. Wal-Mart is a cost leader. Their strategy was to form a close relationship with their suppliers which allowed them to reduce cost when purchasing in bulk (Walden University, 2010). Differentiation is another strategy mentioned by Porter. Firms produce products that vary from others and have unique features to compete against their competitors. This uniqueness of the product also allows firms to charge higher prices for their product. However, there are a few different types of differentia tion strategies. The few common ones include differentiation based on additional features, packaging, and design and positioning (Scribd, 2011). Louis Vuitton is an example of a firm that applies differentiation through design and positioning. Exploring processes, capabilities and the ability to appropriate rent and Porters industrial analysis Porters framework discusses the role of firms in formulating appropriate competitive strategy to achieve superior economic performance, and competitive approach. Also, the source of profits is not to be found in the firm but rather in the structure of the industry, especially the nature and balance of its competitive forces (Bridoux, F, n.d). However, the assumption of any relationship between firm performance and rent generation may be inaccurate. The RBV states that performance consists of rent generation and rent appropriation and we cannot predict firm performance from rent generation only. One such example is IBM. IBM assembled the strategic capabilities that built most of the modem for the personal computer industry. Yet Intel and Microsoft were ultimately able to appropriate a lot more of the related rent (Russell W. Coff, 1999). The factors that allow resources to generate rents should be valuable, rare, imperfectly imitable and non-substitutable. This issue was addressed by identifying the conditions under which a firms resources become valuable by bringing the external environment into the resource-based view. Through nurturing the internal competencies and applying them to an appropriate external environment, a firm can develop a viable strategy. Thus, for a firms resource to become valuable, it must allow the firm to exploit opportunities or neutralize threats in the firms environment (Russo, M Fouts, P, 1986). Resources as an option or real options refer to resources which are bought in present time and are either used or kept to be used in a later period. For example, land can be bought and used right away or it can be kept for use later. Real options create strategic flexibility for firms and when used effectively they can retain or increase in value. These types of resources are very useful in indus tries that have high competitiveness and use high technology. The pharmaceutical industry is one industry where there is high competitiveness. Firms such as Johnson Johnson, and Pfizer invest hugely in research and development in order to develop large numbers of drugs which can used to treat different illnesses although most of the time these drugs fail. Due to the uncertain nature of the products, these firms have to focus widely (R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt, 2008). However, firms resources on their own accord do not contribute to competitive advantage. Thus, these resources must be combined to form capabilities which in turn develop into core competencies and are used by firms to create value. Capabilities result from combining resources. Honda uses its capabilities in product design, engineering and manufacturing. Moreover, they place a great deal of emphasis on their workforce. Honda encourages their engineers to dream. This allows their employees to discover new things which add to their knowledge. This knowledge in turn will simplify their daily work. Core competencies are the capabilities which the firm pursuits and performs well. Core competencies have a competitive edge when the firms add value and outperform their competitors. The factors of core competencies which lead to a competitive advantage are valuable, rare, imperfectly imitable and non-substitutable (R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt 2008). Conclusion In conclusion, the RBV cannot be accepted as the best strategy route due its nature of being narrowly scoped and ignorant of the external environment. This measure does not provide accurate information on the firms performance. However, in a stable industry the RBV can be considered as one of the best strategy route. A firms performance should undertake many other factors which include timing, marketing, and advancement of technology, competitor behavior as well as the needs of consumers. I disagree that RBV is the best route as external factors are also very crucial in determining the performance and rent generation of firms as other external factors must also be considered. Porters external environment analysis focuses on the external factors that affect a firms performance. Dynamic industries focus more on the external environment thus preferring to use Porters theory In order for the RBV method to be more effective and efficient; it has to be studied along together with the exter nal environment. That way, firms are aware of their resources and capabilities and can nurture the internal competencies to apply them with appropriate external environment, which will allow the firm to develop practical approaches.

The Progressive Era Essay example -- essays research papers

The Progressive Era   Ã‚  Ã‚  Ã‚  Ã‚  Progressivism in the United States took place in the period between the Spanish-American War and the entry of the United States into the great World War. It was a time for change in America in all walks of life, as well as a time for reform. It was marked by Theodore Roosevelt's 7 and a half years in office, the Rough Rider put it upon himself to make the first strides towards reform. These reforms included the cracking down on illegal monopolies and so forth. During this era large cities transformed into large metropolises, small towns into large cities and new towns sprang up nearly everywhere. Reforms also included the seventeenth, eighteenth, and nineteenth amendments. The progressive era really had significant impact in America's history.   Ã‚  Ã‚  Ã‚  Ã‚  The progressive movement had many origins. One of these was the battle against governmental corruption and inability, in other words a struggle for civil services reform. The progressive movement was initiated by liberals in both political parties, the fight for government reform can be traced back to Liberal Republicans(An Oxymoron, Mr. Jetel?) during the Grant administration and Mugwumps. Citizens were enraged, with big businesses' growing influence in all branches of government and sought ways to purify it.   Ã‚  Ã‚  Ã‚  Ã‚  Big Business was also a target of progressivism. During this time presidents like Roosevelt and William Howard Taft tried to regulate and control big business. Many well educated people of the time, as well as moderately prosperous businessmen and members of other professions(middle class) felt threatened by the increasing power of big business and the tycoons. These people were also disturbed by the Big business' influence in politics, making a mockery of the democratic system. Then with the failure of the interstate commerce act and the Sherman act, made big business look unstoppable. As the middle class in America began to develop and grow, they gained power. They were the people who wanted change and ultimately they won with the start of progressivism.   Ã‚  Ã‚  Ã‚  Ã‚  Ida Tarbell, Upton Sinclair, and Henry Lloyd all made significant contributions to the start of the Progressive movement with their writings. These people and others similar to them were labeled as muckrakers. These Muck... ...ormally in American society. Because of the stereotype they were regulated to minimal paying unskilled jobs. Blacks on the other hand made great strides during the Progressive era. Blacks wanted to be equal and lift them selves up in their own way instead of conforming to white society as Washington suggested. They marched on Washington and demanded the unrestricted right to vote as well as an end to all forms of segregation, equality of economic opportunity, higher education, equal justice in courts and an end to trade union discrimination. These demands stirred many whites abroad and set the groundwork for the civil rights movement. Blacks also became proud of themselves forming organizations to create pride for black heritage. The Progressive era came about as the result of several motives. The forces behind it ranged from the common man to the politicians as well as intellectuals. The era's true progress is sometimes contended, while in some instances reform measures did come about. Big business finally became somewhat regulated and the governmental power somewhat shifted back to the people. The progressive era evidently shaped up to be quite a significant part of our history.

The Importance of Political Candidates Religion in American Politics Es

The Importance of Political Candidates Religion in American Politics Religion and Politics have played a loud and at some times discordant counterpoint in the United States for many years. There has always been a correlation between conservative politics and fundamentalist religion in American History. As American’s we’ve always had had the constitutional right to chose our religion. Yet our country’s leaders, that sit in the highest political seats have traditionally been evangelistic Protestants. Which have dominated religion in politics during the final decade or two in the twentieth century, and if the past is any indication, they will most likely continue to dominate the arenas, with some exceptions, at least through the early decades of the twenty-first century. Though voter seem to notice candidate’s religion less and less over the years. Past waves of religious activism have lasted for several decades at a stretch, and there is little reason to think the religious right will scatter more quickly. In looking at the broad picture of religion in politics across American history, one is beat by how religion stayed for the most part, within the boundaries layed out by the founders of the constitution. Except for a handful of border groups that have tried to influence voters, on both the right and left, religion in the United States is not associated with political violence. Nor does any major religious group seriously advocate that taxpayers fund ministers or enact a religious test for public office. Moreover, to be successful in American Politics and with American voters, religious groups have had to find a way to border their arguments in worldly-wise terms. The result of all of this is that the United States has been a... ...selection date the public seems to be accepting. The initial hype of Leiberman’s selection seems to have died down in to almost a near silent hush, only mentioned to emphasize him being the first Jewish Vice Presidential candidate. Which shows that twenty-first century American culture has far surpass expectation for religion in politics. Not to rule out fore mentioned statements, â€Å"America may be ready to see a Jewish vice presidential candidate, but they definitely aren’t ready to see a Jewish man run for president, at least not in this election.† As the current election roles along the country has seemed to (for the time being) forgotten Lieberman’s religion and looked to his views and credentials for his hope to be position as vice president. America has come very far from even the time of President Kennedy to accept a Jewish candidate without extreme criticism.

Effective Use of Pathos and Connotative Language :: Analysis Hawaii Culture Essays

Effective Use of Pathos and Connotative Language The Hawaiian culture is known throughout the western world for their extravagant luaus, beautiful islands, and a language that comes nowhere near being pronounceable to anyone but a Hawaiian. Whenever someone wants to â€Å"get away† their first thought is to sit on the beach in Hawai’i with a Mai tai in their hand and watch the sun go down. Haunani-Kay Trask is a native Hawaiian educated on the mainland because it was believed to provide a better education. She questioned the stories of her heritage she heard as a child when she began learning of her ancestors in books at school. Confused by which story was correct, she returned to Hawai’i and discovered that the books of the mainland schools had been all wrong and her heritage was correctly told through the language and teachings of her own people. With her use of pathos and connotative language, Trask does a fine job of defending her argument that the western world destroyed her vibrant Hawaiian culture. In the beginning of her paper, Trask wastes no time in bringing the reader into her essay. â€Å"E noi’I wale mai no ka haole, a, ‘a’ ole e pau na hana a Hawai’i ‘imi loa.† â€Å"Let the white man freely research us in detail, but the doings of deep delving Hawai’i will not be exhausted.† (Trask, 175) Kepeino said this, a nineteenth century Hawaiian historian, in response to the white mans involvement to Hawaiian history. Using an expert’s opinion as support she backs her argument up without hesitation. The quote states that if the white man deems it necessary to unveil the doings of Hawaiians, let them come; they will not find what they are looking for. The connotative language used sounds much like an invitation to be sought out. She gets under the readers skin, making it hard for them not to support her side of the argument. Trask uses pathos as her main tactic to support her argument. She gets close to the audiences’ hearts to gain sympathies from them. She introduces Hawaiian words such as â€Å"‘Ohana† (family), a personal subject to most people, to make them feel more comfortable in the setting of the essay. If one feels they are apart of something, they are more likely to take up with you and fight for what you believe in.

Luna Pen Case Writeup

Report on Luna Pen case PA major 0420830 Lee Joo-Hyun Q1. If you were in Erika’s position, what steps might give you the best chance of achieving your goals? First of all, I think it’s rather dangerous to prepare negotiation plan solely based on stereotype of specific race/nationality. But still it’s foolish to ignore cultural difference. Since negotiation counterpart Feng is not from mainland China but from Taiwan, I believe there would be little or no disadvantage of Erika being female.But in case DGG is planning a bigger picture (for example, sharing distribution system of Global Service in Asia region) than just resolving trademark right issue, I think it is better to consider the fact Taiwanese regard Guan-Xi (relationship) as important aspect in terms of long term, friendly relationship. Therefore it would probably be a good idea to prepare a male represent with similar position to Erika along with her. Secondly Erika needs to gather more information about the counterpart; Feng and Global Service.After all, negotiation process is to find compromise or creative option between my constraint conditions/needs and their constraint conditions/needs. I’ll discuss about it more in following Question #2. Thirdly, Erika needs to build up negotiation plan. She need to determine what DGG intend to/should earn and how far DGG can back down. After defining goals & constraints (or setting Maginot Line), assuming the worst case scenario is also important step.In this case, the worst case possible could be something like this; â€Å"Feng & Global Service refuses to negotiate, pointing out that DGG abandoned and stop making product under the name of Luna. Thus DGG is left with no other choice but to file an uncertain lawsuit which would be both time consuming and costly. † To prevent this from happening, it would be unwise to start the first contact with firm stand like writing Feng that his company must cease its unauthorized use of he L una name, and that DGG is prepared to file lawsuit if necessary. Instead, I think it’s better to mention that DGG is aware of the fact that Luna pen is selling well under the marketing and distribution power of Feng and Global Service and DGG is more than willing to negotiate about the usage of Luna name. Q2. What further information might you need before contacting Feng; and how might you realistically obtain it? First of all, DGG need to figure out brand value (or brand power) of Luna by doing brief market research.By doing so, DGG can tell how much the brand power affected the total sale of Feng’s Luna pen and use it as a sharable standard in negotiation. I believe this data can be obtained rather simply. All DGG have to do is to run series of survey to group of customers, asking their willingness to pay for given pen with/without brand name Luna. Secondly, it would be a good idea to find potential buyers that are willing to buy the trademark Luna. The information o f potential buyers could later be used as a mean to pressure Feng and Global Service if necessary.Since selling Luna brand would not harm DGG, by contacting company in pen making business, DGG can obtain information of potential buyers while spreading news that DGG is trying to sell Luna name as well. And as a last resort, DGG should investigate the legal position of DGG in this case. (Especially in terms of Taiwanese court) If DGG files a lawsuit, what are the odd of winning the case, how long will it take, and how much is the estimated cost of lawsuit?The answers to these questions are key factors to decide whether to file a lawsuit or not. If odds are against DGG, it will be more reasonable to approach this negotiation in more cooperative, soft stand. On the other hand, if the odds are in favor of DGG, DGG can use lawsuit both as leverage to pressure Feng and last resort to settle this matter. Such data can be obtained via corporate legal department.

Killology Essay

Do violence in the media and interactive entertainment, such as video games and movies, influence children to have the will to kill? According to Lt. Col. Dave Grossman, an expert on the psychology of killing, both play a big role in child murders. There are several methods to this madness by which people can actually motivate themselves to take another human life, such as, operant conditioning, classical conditioning, brutalization, and role models. These practices are used in the military to train soldiers to kill, just as the media is doing to our children. Monday, December 1st, 1997 began like any other day for the students of Heath High School in Paducah, Kentucky. Student Michael Carneal rode to school with his sister, carrying with him, what he claimed to be, an art project. As his fellow classmates gathered that morning in the lobby of the school, holding a prayer group, he fired eight rounds from a . 22 caliber pistol. Out of those eight rounds he landed five head shots and three upper torso shots, killing three teenagers. Not only did he land all eight shots, but the shots were so precise that elite military and law enforcement agencies were stunned by his expertise. The fact that he had never fired a real gun in his life was something that disturbed authorities even more. Nowhere in the records of military or law enforcement history could the â€Å"equivalent† achievement be found. So what was it that made this young man so violent and deadly at such a young age? (â€Å"The shooting,† 2010, para. 1) It’s one of the methods used by the military to train their soldiers called operant conditioning, a powerful procedure of stimulus-response training techniques that attempt to influence behavior by manipulating reinforcers. They learn to fire at realistic figures that pop up in the field. The stimulus is the target, and the response is, shooting to kill. This procedure is repeated over and over, hundreds of times, until their natural response when someone pops up on the battlefield is to kill. Research has suggested that violent video games played a big role in the choice Michael made that day. He was trained through operant conditioning just as the soldiers are, except his was through violent video games. Following the shooting there was a $130-million law suit filed against the video game manufacturers in that case. This case is said to be working its way through the appeals system of the courts. (Metcalf, Stubblefield, & Ettinger, 2011, p. 152) Violent video games train our children to kill, glorify violence, desensitize them to suffering, and trivialize violence. Every time a child plays an interactive video game, he or she is learning the exact same conditioned reflex skills as a soldier or police officer in training. Kids are playing more and more violent video games that are rated for a mature audience. So, ask yourself this question; how do fourteen year old teenagers obtain video games that are rated â€Å"Mature? † Better yet, why are they allowed by their parents to play the evil, sadistic games? Parents should replace the violent video games with non-violent, stimulating, and educational games; those which enhance knowledge, creativity and imagination. The violent crime rate is at a phenomenally high level, not just in America, but worldwide. According to Interpol, the per capita assault rate increased nearly fivefold in Norway and Greece between the years of 1977 and 1993. In Mexico and Brazil, the numbers are skyrocketing, and in Japan juvenile crime went up by thirty percent in 1997 alone. (Metcalf, Stubblefield, & Ettinger, 2011, p. 150). The virus of violent crime is occurring worldwide, and the explanation for it has to be some new factor that is occurring in all of these countries. There are many factors involved in the action of violent crime, and we must never downplay any of them. There is only one new variable present in each of these nations, and it is that media violence is now being presented as a viable entertainment option for children. Metcalf et al. , 2011, p. 150) Another method used by the Japanese, in World War II, which we also see done with the media, is classical conditioning. This technique is best remembered as Pavlovian conditioning, associating a stimulus with a response according to a specific reinforcement schedule, such as violence linked to pleasure. As Pavlov did with the dog, by associating the bell with food and eventually the dog could not hear the bell without salivating, the media does with the children. How often do we watch the news and learn of something good that has happened in the world? They are always focusing on all of the violence that is going on in the world. Our children see this as well, and they learn to associate death with pleasure. To better understand the role that violence and the media inherit, in the entertainment complex, plays in the increase of murders among the young and impressionable. We must first look at the methods by which killers can be made. Though such a difficult subject cannot be completely explained by these factors alone, it is important to note the contribution each one makes. Throughout the course of human history, it is thought that healthy members of most species have a natural resistance to killing their own kind. However, when human beings are overwhelmed with anger and fear, thought processes become primitive. We slam head-on into that hardwired resistance against killing. One of the methods that shift this natural resistance is what is commonly known as brutalization. Quite similar to a military boot camp, brutalization is a forced shift in values. The subject is made to conform to a new set of rules, abandoning all sense of individuality. They are trained relentlessly in a total immersion environment and the end result is a person who not only embraces the violence and the discipline, but accepts them as normal and an essential survival skill in a new and increasingly brutal world. (Metcalf et al. , 2011, p. 151) A very similar thing is happening to our children through violence in the media. At eighteen months old, a child can begin to understand and mimic what they see on television, and up until the ages of six or seven they are physically, developmentally, and psychologically unable to distinguish the difference between fantasy and reality. When they see an instance of rape, murder or degradation on the television or in the media, to them it is real. Some of them welcome the violence and accept it as a normal and vital survival skill in a cruel, new world. In nations, regions and cities where television is a constant source of entertainment, there is an immediate eruption of playground violence, and within fifteen years, there is a doubling of the murder rate, but why fifteen years? That’s how long it takes for a desensitized toddler to reach their â€Å"prime crime† years. Metcalf et al. , 2011, p. 151) By the time the brutalized toddlers have reached their teenage years, they have developed role models. Today, violence in the media is providing our children with role models. When the images of young killers are broadcast on television, they become role models. The media has every right and responsibility to tell the story, but they have no right to glorify the killers by presenting their images on television. (Grossman, 2000, p. ) The ultimate achievement for our children is to get their picture on television, and with such vulnerable, young minds they are willing to do whatever it takes to achieve that. I say it is time for the world to stop televising such violence and let law enforcement deal with it. If they know who the killer is then why does it have to be broadcast for our children to see? I truly believe that the media is highly responsible for a lot of killings in this world, along with the violent video games, and I pray that one day there will be something done to stop it.