The Unethical Impacts of Direct to Consumer Drug Advertising

Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying to â€Å"enrich† the consumer (Relman p28). Even though this type of advertising campaign allows most drugs to be cheaper overall, consumers should be concerned about the†¦show more content†¦As we all know, Viagra is prescribed as a form of treatment for erectile dysfunction in men (Findlay p42). This drug also has a very bad side effect, causing hypertension in the pulmonary artery. Whatâ€℠¢s bad about this drug amongst many others is that people tend to focus on the positive attributes of a drug than the very bad side effects that can be present (Findlay p42). This type of marketing is said to effecting patient-doctor relationships because of the unethical prescribing practices, which in turn is causes a lot of losses. DTCA is heavily affecting doctors-patient relationship through increasing unethical prescription leading to great losses. In order to – doctor relationships, there needs to be an effective campaign focusing on in depth communication between the doctors and patients. If there is a good relationship between a doctor and his/her patient, it would be easier to make decisions medicating correctly and accurately. Medical advisory boards have worked to resolve issues in the process in regards to information provided to the media then onto the patients, should serve the marketing and the provision of medical information. Also, information should be in full when its purpose it to improve and strengthen the doctor- patient relationship (Relman ppp28-34). In the various industries (pharmaceutical, advertising, regulatory and medical) the effect of direct to consumer advertising has a varied negative/positive effect depending onShow MoreRelatedDirect to Consumer Advertising1068 Words   |  5 Pages2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directlyRead MoreAnalysis of an Ethical Dilemma1435 Words   |  6 PagesUnethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in theRead MoreHow Consumer Protection Is Important And Important Today s Modern World1615 Words   |  7 PagesConsumer protection is arguably important and needed in today’s modern world. With technology advancing every day, social issues are becoming more and more relevant. 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Pharmaceutical companies claim that they approach ethics determined by outcome based ethics, meaning the greatest good for the greatest number of people (Miller Jentz, 2011). Pharmaceutical companies paying for new drug research brings up the ethics dilemma that the research is accuratelyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesName] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will determine the role of Food and Drug Administration (FDA) in regulatory schemes of pharmacies and determine that whether FDA empower over compoundingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswith what is right and wrong whereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli,Read MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreIndian Ban On Tobacco Advertisements1469 Words   |  6 Pagesspent on other goods and services, which showed, were more labor intensive. This in turn produced more jobs. 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Leadership Theories Of The 20th Century - 2090 Words

According to a Gallup survey conducted last year, just about half of the people who quit their jobs do so because they want to â€Å"get away from their manager† (Snyder). It’s easy to say that a good boss can improve productivity and moral, but what exactly makes a â€Å"good boss†? Evidently, this has been a question that men and women have been trying to answer for over a hundred years. In this paper, a number of different leadership theories will be described that date back to the early 20th century. One of the first leadership theories of the 20th century came from Frederick Winslow Taylor. Taylor believed that making employees work as hard as possible was not as efficient as optimizing the way work was done. Taylor’s movement was called â€Å"Scientific Management† (aka Taylorism). Scientific Management was based on four principles. First, each specific task should be analyzed using the scientific method to determine a more efficient way of completing that task. 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Deception Point Page 47 Free Essays

Arriving now at the doorway of the Communications Office, Tench felt alive with the thrill of the fight. Politics was war. She took a deep breath and checked her watch. We will write a custom essay sample on Deception Point Page 47 or any similar topic only for you Order Now 6:15 P.M. The first shot was about to be fired. She entered. The Communications Office was small not for lack of room, but for lack of necessity. It was one of the most efficient mass communications stations in the world and employed a staff of only five people. At the moment, all five employees stood over their banks of electronic gear looking like swimmers poised for the starting gun. They are ready, Tench saw in their eager gazes. It always amazed her that this tiny office, given only two hours head start, could contact more than one third of the world’s civilized population. With electronic connections to literally tens of thousands of global news sources-from the largest television conglomerates to the smallest hometown newspapers-the White House Communications Office could, at the touch of a few buttons, reach out and touch the world. Fax-broadcast computers churned press releases into the in-boxes of radio, television, print, and Internet media outlets from Maine to Moscow. Bulk e-mail programs blanketed on-line news wires. Telephone autodialers phoned thousands of media content managers and played recorded voice announcements. A breaking news Web page provided constant updates and preformatted content. The â€Å"live-feed-capable† news sources-CNN, NBC, ABC, CBS, foreign syndicates-would be assaulted from all angles and promised free, live television feeds. Whatever else these networks were airing would come to a screeching halt for an emergency presidential address. Full penetration. Like a general inspecting her troops, Tench strode in silence over to the copy desk and picked up the printout of the â€Å"flash release† that now sat loaded in all the transmission machines like cartridges in a shotgun. When Tench read it, she had to laugh quietly to herself. By usual standards, the release loaded for broadcast was heavy-handed-more of an advertisement than an announcement-but the President had ordered the Communications Office to pull out all the stops. And that they had. This text was perfect-keyword-rich and content light. A deadly combination. Even the news wires that used automated â€Å"keyword-sniffer† programs to sort their incoming mail would see multiple flags on this one: From: White House Communications Office Subject: Urgent Presidential Address The President of the United States will be holding an urgent press conference tonight at 8:00 p.m. Eastern Standard Time from the White House briefing room. The topic of his announcement is currently classified. Live A/V feeds will be available via customary outlets. Laying the paper back down on the desk, Marjorie Tench looked around the Communications Office and gave the staff an impressed nod. They looked eager. Lighting a cigarette, she puffed a moment, letting the anticipation build. Finally, she grinned. â€Å"Ladies and gentlemen. Start your engines.† 53 All logical reasoning had evaporated from Rachel Sexton’s mind. She held no thoughts for the meteorite, the mysterious GPR printout in her pocket, Ming, the horrific attack on the ice sheet. There was one matter at hand. Survival. The ice skimmed by in a blur beneath her like an endless, sleek highway. Whether her body was numb with fear or simply cocooned by her protective suit, Rachel did not know, but she felt no pain. She felt nothing. Yet. Lying on her side, attached to Tolland at the waist, Rachel lay face-to-face with him in an awkward embrace. Somewhere ahead of them, the balloon billowed, fat with wind, like a parachute on the back of a dragster. Corky trailed behind, swerving wildly like a tractor trailer out of control. The flare marking the spot where they had been attacked had all but disappeared in the distance. The hissing of their nylon Mark IX suits on the ice grew higher and higher in pitch as they continued to accelerate. She had no idea how fast they were going now, but the wind was at least sixty miles an hour, and the frictionless runway beneath them seemed to be racing by faster and faster with every passing second. The impervious Mylar balloon apparently had no intentions of tearing or relinquishing its hold. We need to release, she thought. They were racing away from one deadly force-directly toward another. The ocean is probably less than a mile ahead now! The thought of icy water brought back terrifying memories. The wind gusted harder, and their speed increased. Somewhere behind them Corky let out a scream of terror. At this speed, Rachel knew they had only a few minutes before they were dragged out over the cliff into the frigid ocean. Tolland was apparently having similar thoughts because he was now fighting with the payload clasp attached to their bodies. â€Å"I can’t unhook us!† he yelled. â€Å"There’s too much tension!† Rachel hoped a momentary lull in the wind might give Tolland some slack, but the katabatic pulled on with relentless uniformity. Trying to help, Rachel twisted her body and rammed the toe cleat of one of her crampons into the ice, sending a rooster tail of ice shards into the air. Their velocity slowed ever so slightly. â€Å"Now!† she yelled, lifting her foot. For an instant the payload line on the balloon slackened slightly. Tolland yanked down, trying to take advantage of the loose line to maneuver the payload clip out of their carabiners. Not even close. â€Å"Again!† he yelled. This time they both twisted against one another and rammed their toe prongs into the ice, sending a double plume of ice into the air. This slowed the contraption more perceptibly. â€Å"Now!† On Tolland’s cue, they both let up. As the balloon surged forward again, Tolland rammed his thumb into the carabiner latch and twisted the hook, trying to release the clasp. Although closer this time, he still needed more slack. The carabiners, Norah had bragged, were first-rate, Joker safety clips, specifically crafted with an extra loop in the metal so they would never release if there were any tension on them at all. Killed by safety clips, Rachel thought, not finding the irony the least bit amusing. â€Å"One more time!† Tolland yelled. Mustering all her energy and hope, Rachel twisted as far as she could and rammed both of her toes into the ice. Arching her back, she tried to lift all her weight onto her toes. Tolland followed her lead until they were both angled roughly on their stomachs, the connection at their belt straining their harnesses. Tolland rammed his toes down and Rachel arched farther. The vibrations sent shock waves up her legs. She felt like her ankles were going to break. â€Å"Hold it†¦ hold it†¦ † Tolland contorted himself to release the Joker clip as their speed decreased. â€Å"Almost†¦ â€Å" Rachel’s crampons snapped. The metal cleats tore off of her boots and went tumbling backward into the night, bouncing over Corky. The balloon immediately lurched forward, sending Rachel and Tolland fishtailing to one side. Tolland lost his grasp on the clip. â€Å"Shit!† The Mylar balloon, as if angered at having been momentarily restrained, lurched forward now, pulling even harder, dragging them down the glacier toward the sea. Rachel knew they were closing fast on the cliff, although they faced danger even before the hundred-foot drop into the Arctic Ocean. Three huge snow berms stood in their path. Even protected by the padding in the Mark IX suits, the experience of launching at high speed up and over the snow mounds filled her with terror. Fighting in desperation with their harnesses, Rachel tried to find a way to release the balloon. It was then that she heard the rhythmic ticking on the ice-the rapid-fire staccato of lightweight metal on the sheet of bare ice. How to cite Deception Point Page 47, Essay examples