Function of Public Relation

Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image (â€Å"†, 2006), and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason, it is essential to determine the several functions of public relations, categorized as organizational and societal. This paper seeks to discuss the organizational and societal functions of public relation. In addition, it also seeks to explain the differences and similarities that exist between the two functions. Organizational Functions of Public Relations Organizational functions of public relations are activities that interact with or affect organizations, and these include functions, such as communications management, media, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations (â€Å"†, 2006). These functions involve processes or actions that unite the different teams or functions within the business organization or company. The company can use them these functions to distribute or dissipate useful information to the employees of the company, to stakeholders and to other organizations involved in the company. The organizational functions can be used for fostering an effective and efficient workforce, to increase the productivity of the company, and to establish its reputation in the market. One of its important functions is employee relations or human resource management. Human Resource Management is concerned with all the activities that contribute to successfully attracting, developing, motivating, planning systematic approaches, and maintaining a high-performing workforce that result in organizational success (, 2002). In addition, it gives an increasing emphasis on the personal needs of the organization and its members, where the challenge is to create an organizational environment in which each employee can grow and develop to his or her fullest extent, and it aims at developing strategies for the total organization focused on clarifying an organization’s current and potential problems and developing solutions for them (, 2002). Another important function is managing customer relations or customer service. This strategy is used by business organizations or companies to learn more about the needs and behaviors of customers to develop stronger relationships with them. Managing customer relations is essential for companies for they need to value its customers based on the total value of their relationship with the company, the potential value of their relationship, the profitability of their relationship, the insights they can provide the company, and the influence that they exercise over other customers (, 2000). With proper management of customer relations, the company and its customers will be able to create a good relationship and benefit from one another. Both the employee and customer relations are functions of the organizational function of public relations because both functions are processes that involve distributing useful information. Employee relations are responsible in dissipating useful information within the company, while customer relations is responsible for giving out information regarding the company and the company’s products and services. In addition, both functions are essential in the company’s aim to sustain and maintain their operation, and with these processes, the whole organization will be able to continue to produce products or render services, both internally and externally. Societal Functions of Public Relations In contrast to the organizational function of public relations, societal functions of public relations have to do with actions that connect to the public, and these functions include marketing communications, consumer relations, public affairs, and issues management plus social responsibility (â€Å"†, 2006). These are mainly external functions, for these involve the processes that would enable the company or the business organization to relate to the public properly. Without the external or societal functions of public relations, companies will not be able to have the chance to communicate with their consumers or clients. Effective communication includes giving out information regarding the company’s products or rendered services and receiving feedbacks from the consumers. One of the important functions of public relations’ societal functions is marketing communications. It has been reported that marketing communication consists of the messages and related media used to communicate with a market (â€Å"†, 2006), and this includes disciplines such as advertising, sales promotion, marketing public relations, personal selling, direct marketing, sponsorship, and Internet communications (â€Å"†, 2006). The use of marketing communications is important because through its use, companies or business organizations will be able to effectively and efficiently distribute information to their customers, and with the use of the various promotional disciplines mentioned, companies will be able to generate ideas, use their creativity and encourage effective communication and relationship with their customers. Another important function of the societal functions of public relations is social responsibility, for this element encompasses its entire function. At present, companies relate effectively with their consumers using many forms of media. With this, they have the social responsibility of distributing and informing their customers of useful and relevant information regarding their products and services. Moreover, companies have the social responsibility of setting a good example to other companies, through being true to their words and to their actions, by using available forms and means of media and communication. With the use of effective public relations and dissipation of proper information, companies will be able to communicate effectively with their consumers, in line with their desire to establish their reputation in the market and in the industry. Both marketing communications and social responsibility are functions of public relations’ societal functions because both elements are external means of distributing information and data to the consumers of the company. Both are also responsible with the main aim of public relations, which is to build and manage information and the reputation of the company to the public. Differences and Similarities Both the organizational and societal functions of public relations are involved in conveying messages and encouraging communication of a business organization, internally and externally. Both functions serve as good means of developing communications and gathering data, and both use different forms of media for better creativity and convenience. The scope of organizational functions of public relations involves actions concerning the company, while societal functions are interested in activities regarding the society (â€Å"†, 2006). The organizational functions of public relations are involved in internal development of communication, while societal functions are involved in dissipating useful information towards consumers. From the functions discussed above, it can be deduced that it is crucial for any business organization or company to use both the organizational and societal functions of public relations. With its use, companies will be able to encourage effective communication and distribute information to their employees and to their consumers. Using these functions, companies will be able to efficiently establish its reputation to the market and to the industry, and also establish its brand image and brand identity to its consumers. Professionally speaking, public relations means the activities that management undertakes to evaluate and measure the attitudes, opinions, and sentiments of the public toward your organization. A public relations plan will be an integral part of who determines policies, processes, and procedures with regard to public interest that your organization will follow and implement. In conventional marketing public relations is employed to influence customers and their buying habits. Public relations is also part of a comprehensive marketing communications amalgam which also includes advertising, sales promotion, and direct sales. The effective use and practice of public relations theory which results in the organization being viewed in the general publics’ eyes as a responsible and ethical company that is concerned about the welfare of its customers will soon manifest itself in the organization’s bottom line. What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So, clearly, one of the major functions of public relations is to bridge the business/community gap. When organizations support activities and programs that improve quality of life in their communities their image and reputation will be enhanced. Employee Relations. Maybe the most important resource that a company has are its employees and the customer service they provide. The functions of public relations in regards to the company’s employees is the maintenance of employee goodwill. The image and reputation of a company among its employees is also another responsibility of public relations in its function of employee relations. Product Public Relations. When new products are introduced to the market the role that public relations plays is crucial for creating awareness and differentiating the product in the public’s eyes from other similar products. When existing products need a push public relations is often called on the improve product visibility. Sometimes there are changes instituted in existing products and public relations has to focus the attention of consumers on the product. If a product needs to be positioned in the market a properly executed public relations campaign, much like an effective viral marketing campaign, it can overcome buyer inertia and remove negative perceptions on the part of the public. Financial Relations. This function involves communication with the wide variety of individuals and groups that the company deals with in the course of its operations. This includes the stockholders and investors but is not limited to them. Financial analysts and potential investors have to be informed about the company’s finances. A well planned and executed financial relations campaign can increase the value of the company’s stock because of improved image and reputation. This improved image can also make it easier to gather additional capital. And if you are seeking free money for your small business, your pr will put you in a better position to be seen in a good light, by the people that write the checks. Political and Government Relations. The wide range of activities that public relations has to cover in the political arena includes influencing legislation that can be hindrances to the proper operation of the company. Public relations in politics may have to stage debates and seminars for government officials. So one of the functions of public relations can actually be to not only change the way your community works, but your state, and even your nation. Crisis Communications. When anything untoward happens like an accident in a production plant it is the job of public relations to provide honest and accurate information so that the uncertainty by the people involved directly or indirectly can be assuaged. Natural disasters, management wrongdoings, bankruptcies and product failures are crises which public relations must play a large part. We all want justice, and the truth to come out. That is why it is nice to know that one of the functions of public relations – crisi communication – makes this happen. 1. ) OBJECTIVES OF PUBLIC RELATION 1)To promote mutual understanding. 2)To persuade individuals, groups etc. 3)Help in fund raising. 4)Change the behavior and attitude of the public. 5) Influence people. 6)To win friends. 7) Avoid risk involved in misunderstanding. 8) Prepare and supply the public with information about the organization like price, quality, export, employment and other special features. 10) Provide infor mation about the activities of the company, to the press and writers. 11) Liaise, counsel and advise. 12) Improve internal staff relations. 3) Help the public to love life and work for better or for worse without conditions. 14) Undertake a public relation education programme. 15) Forestall attack by the competitors or opponents. 16) Create and maintain image and reputation of the company. 17) Promote goodwill. 18) Correct misconceptions and clarify on criticisms of its policies and practices. 19) Establish relations with the federal and state legislators, agencies. 20) Undertake a campaign of public education about an industry or profession and its contribution to the public. 1) Communicate with the employees on their benefits, accident prevention, labor relations and collective bargaining. 22) Establish press relations, publicity articles preparation, press release, photographs. 23) Undertake programmes like sales training courses for retailers, whole sellers. 23) Undertake progra mmes like sales training courses for retailers, wholesalers. 24) Sponsor dealer and distributor relations schemes. 25) Ascertain public opinion, conduct opinion research and understand public attitudes on the organization, profession and practice.

Free Essays on Marcus Garvey

Marcus Garvey, was born in Jamaica in 1887 and is considered to be the father of the Black Nationalism Movement. During the early 1900’s, after reading Booker T. Washington’s Up From Slavery, Garvey pledged to organize Blacks throughout the world with an agenda of Black unity and pride. Moreover, Garvey achieved his greatest influence in the Untied States where there was a growing ambition among Blacks for justice, wealth, and a sense of community. From the time of World War I, up until the mid-1920’s, Gravey’s Universal Negro Improvement Association(UNIA) was the largest Black organization in African-American history. An estimated million men and women from the United States, the Caribbean, and Africa belonged to it. When Garvey arrived in the United States in March 1916, the Black populace was about to suffer a severe blow that would make them ideal candidates for Gravey’s movement. During the Reconstruction period that followed the American Civil War, many African-Americans lost faith in the American political process. They were promised many reforms and reparations that were never realized. However, World War 1 bought a new sense of prosperity to blacks because they felt they had a second chance to prove themselves as well as attain their piece of the proverbial American pie. Implementing Alger’s philosophy which states â€Å"...heroes prove themselves through inspired acts of heroism and devotion,† many blacks believed if they fought in World War I, it would deliver them their second emancipation1 . Nonetheless, after entering the war, African-Americans were subjected to segregation, indignities in training camps, and assigned to labor battalions far out of proportion to their skills and intelligence2 . In addition, black soldiers were told that when they return home they should not expect the same privileges they enjoyed aboard. When the war ended in 1919, the African-American community was outraged. Their soldiers were... Free Essays on Marcus Garvey Free Essays on Marcus Garvey Marcus Garvey, was born in Jamaica in 1887 and is considered to be the father of the Black Nationalism Movement. During the early 1900’s, after reading Booker T. Washington’s Up From Slavery, Garvey pledged to organize Blacks throughout the world with an agenda of Black unity and pride. Moreover, Garvey achieved his greatest influence in the Untied States where there was a growing ambition among Blacks for justice, wealth, and a sense of community. From the time of World War I, up until the mid-1920’s, Gravey’s Universal Negro Improvement Association(UNIA) was the largest Black organization in African-American history. An estimated million men and women from the United States, the Caribbean, and Africa belonged to it. When Garvey arrived in the United States in March 1916, the Black populace was about to suffer a severe blow that would make them ideal candidates for Gravey’s movement. During the Reconstruction period that followed the American Civil War, many African-Americans lost faith in the American political process. They were promised many reforms and reparations that were never realized. However, World War 1 bought a new sense of prosperity to blacks because they felt they had a second chance to prove themselves as well as attain their piece of the proverbial American pie. Implementing Alger’s philosophy which states â€Å"...heroes prove themselves through inspired acts of heroism and devotion,† many blacks believed if they fought in World War I, it would deliver them their second emancipation1 . Nonetheless, after entering the war, African-Americans were subjected to segregation, indignities in training camps, and assigned to labor battalions far out of proportion to their skills and intelligence2 . In addition, black soldiers were told that when they return home they should not expect the same privileges they enjoyed aboard. When the war ended in 1919, the African-American community was outraged. Their soldiers were... Free Essays on Marcus Garvey Marcus Garvey was born on august 17, 1887 in St. Ann’s bay, Jamaica. He attended school but because of his family situation of poverty he had to quit school and get a job as an apprentice in his god fathers print shop. It was at the print shop where he became aspired to become a Forman at the print shop, and after the earthquake in 1907 he went on strike with the workers for better pay even though he did not have to. As a result Marcus was fired and then picked up by the Jamaican government to be a printer. During this time their was a lot of problems in the country because most of the people could not vote and there was a large out cry for the right to vote and the only people who were able to vote were rich land owners. The people were mad at the british control of the country and wanted Jamaica to be and independent country. Because of this many Jamaicans went abroad to work for better money, and marcus decided to travel around the Caribbean. Garvey returned to Jamaica in 1 912, and left shortly after to visit his sister in London and also to further studies and become well-educated so that he could attend a university. While in London Garvey meet up with pan African movement leaders and other black freedom leaders. The leaders taught him about the rich history of the race. Although Marcus was born in Jamaica, he achieved his greatest success in the United States. As a young man, Marcus, political protest, advocating loyalty to the established colonial government. Garvey established the first American branch of the UNIA (Universal Negro Improvement Association) in 1917 in the midst of the mass migration of blacks from the Caribbean to cities of the North. It was also a time for political awakening in the Africa and the Caribbean, to which marcus encouraged the export of his movement. In the era of global black awakening following World War I, Garvey became the best known, the most controversial, and for many the most attractive of... Free Essays on Marcus Garvey In 1914 Marcus Mosiah Garvey started the Universal Negro Improvement Association (UNIA) in Jamaica. UNIA was started to help promote blacks in everyone’s eyes so that they wouldn’t have to be â€Å"at the mercy of white people.† (Kanet.org 7) Garvey wanted blacks to set up their own nation. In 1916, he moved the UNIA headquarters to Harlem, New York. Marcus Garvey was one of the most influential leaders of his time because he started the Universal Negro Improvement Association, advocated black unity, preached self-reliance, and was the black peoples’ spokesman. Marcus Garvey started UNIA because he wanted blacks to have pride in themselves and to be treated fairly. UNIA’s aim was shown through its motto: â€Å"One God! One aim! One destiny!† (Kasnet.org 9) The motto basically meant that all the blacks were aiming at one goal and they were destined to get it. Weekly meetings and night classes were held by UNIA to help blacks that had no high school education. Garvey also tried prompting educated blacks to volunteer their time to teach others. Not many helped because they didn’t want to be labeled as â€Å"Negro.† (Kasnet.org 6) Many weren’t proud of who they were because of how society treated them. As a result, they tried to escape the discrimination by ignoring who they were and where they came from. The main part of Garvey’s plan was to focus on self-reliance. Garvey didn’t want blacks to depend on whites; he wanted blacks to set up their own nation in Africa. Garvey developed a plan called the Liberia Plan. This plan was negotiated between UNIA and the government of Liberia to buy land and settle people from all around the U.S. The Liberian government first agreed, but before the settlers arrived they changed their minds. This sudden change was mainly done because the Liberian government became aware of the uproar that Garvey was causing in the U.S. with his preachings. In 1920, UNIA held its First International Co...

Despite Is Not a Conjunction

Despite Is Not a Conjunction Despite Is Not a Conjunction Despite Is Not a Conjunction By Maeve Maddox The error of using despite to introduce a noun clause may be more common with ESL speakers, but plenty of examples can be discovered in the writing of native English speakers. Here are some examples of incorrect use: Many middle-class individuals find that they cannot obtain good medical attention, despite they  need it badly. Furthermore, this is the first evidence showing that ANP and VNP exert different effects in fish despite they share the same receptor, NPR-A. Our data show that OA is quite neglected by Italian allergists, despite they have a pivotal role both in early identification and in primary prevention of OA. Indian PM Modi will not address the General Assembly despite he will be in New York for the occasion. This is mainly due to the fact that intra-technique solutions are considered as independent despite they are derived from identical observation data. All this has led Houdini to become the most recognized name in magic despite he has been gone since 1926. In each of these examples, despite is being used as if it were a conjunction, to introduce a noun clause. The function word despite is a preposition. The preposition despite is followed by a noun or a noun phrase, never a clause. Here are examples of correct use: Despite his objections, Gov. LePage lets budget fix take effect without his signature Court Says Man Owes $30K Child Support  Despite Proof Hes Not The Father. An art exhibit was opened in Fukushima, Japan,  despite the fact that no one can see it without donning a hazmat suit. In each of these examples, despite governs a noun: objections, proof, fact. The erroneous examples given above may be corrected by following each use of despite with â€Å"the fact†: â€Å"despite the fact they  need it badly,† â€Å"despite the fact they share the same receptor,† etc. Another way to correct the incorrect sentences would be to use a true conjunction like although: â€Å"although they  need it badly,† â€Å"although they share the same receptor,† â€Å"although they have a pivotal role,† etc. Note: The word despite also functions as a noun and as a verb, but this post is about its prepositional use. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Greek Words You Should KnowProved vs. ProvenContinue and "Continue on"

12 Angry Men Essay Example For Students

12 Angry Men Essay Every man put on trial is considered innocent until proven guilty. In 12 Angry Men Essay this theory can almost be considered false to the jurors involved in this murder case. But one man can be credited with sticking to the innocent until proven guilty theory that most likely saved a mans life. This juror must show 11 other jurors that he can prove with enough valid evidence that this boy is be wrongfully accused of killing his father. Reginald Rose shows us how that one mans integrity can prove to make a big difference in a kids life. Juror #8 can be credited with saving someones life. Under intense and hostile scrutiny juror #8 is the only juror to vote not guilty on the stabbing death of a boys father. #8 doesnt believe straight out that this boy is innocent of this crime. #8 believes that it would wrong to send a boy off to be executed without discussing it first. Jurors #3 and #10 are the most hostile of the jurors. They believe deep down that this boy killed his father. They believe that everything they heard in the courtroom holds true and they dont really want to see this kid live any longer. Juror #8 still had reasonable doubt about the murder. He doesnt want to vote guilty until he has enough evidence that this boy did indeed kill his father. Many different points are made about the boy who supposedly stabbed his father, that are cross examined well by juror #8 who still stands alone at not guilty. All of the evidence that the 11 jurors found contains flaws in them. For instance the woman who supposedly witnessed the stabbing wasnt wearing her glasses. Also the stab wound in the boys father was made so that a taller man or boy could have made that type of wound with a switchblade knife. When these key pieces of evidence becomes clearer to the 11 jurors we start to see jurors questioning there own guilty vote. #9 is the second juror to vote guilty, because he too has some reasonable doubt. As more evidence is put on the table the 12 jurors come together and decide that this boy is innocent. In conclusion, juror #8 believes that every person is innocent until proven guilty. He was given many pieces of key evidence that showed this boys guilt but the evidence was examined carefully, and as more evidence was put out more jurors believed this boy was indeed innocent bringing them all together to believe this boys innocence English Essays .

Successful Quality Care Essay Example | Topics and Well Written Essays - 3250 words

Successful Quality Care - Essay Example Davies and his co-authors (2000) define organizational culture as an organization’s values, norms and beliefs that shape its behavior. As healthcare organizations go through a key reform of their processes of care delivery, they are now increasingly putting more emphasis on organizational culture and its role in driving innovation, facilitating change as well as bringing a transformation in a healthcare system (Shortell et al., 1995a & Ingersoll et al., 2000). Shortell and his co-authors (1995b) assert that successful quality care implementation initiative calls for a significant devotion to a culture that emphasizes risk-taking autonomy and empowerment. In their studies, Sahney & Warden (1991), Wardhani and co-authors (2009), Dean & Bowen (1994), Metri (2005), Hackman & Wageman (1995) and Powell (1995) have underscored the fact that organizational culture successfully drives quality management. According to Rad (2006), quality management practices’ success as an organizational change largely depends on the organizational culture. Apart from the fact that an organizational culture is of great importance to quality management practices’ success, the central function of an organizational culture that creates and manages it is leadership. Leadership imposes the organizational purpose, beliefs, behaviors and leader’s values on the employees of an organization (Schein, 1985; Shaw, 2002; Senge, 1990; Oqbannan & Hrris, 2000). As much as an organizational culture’s leadership affects the culture, an organizational culture affects its leadership (Bass, p63, 1998). Furthermore, through the influence of daily practices, behaviors, and tasks, the leadership style and values of the leaders shape an organizational culture (Sengupta, 2004 & Hofstede et al., 1990).  

Director's Concept Anne in The Tropics Essay Example | Topics and Well Written Essays - 1500 words

Director's Concept Anne in The Tropics - Essay Example The introduction of the Lector in the late 1920 amidst the Cuban-Americans working at a cigar factor does somewhat similar functions. He arrives to mitigate their inner darkness of the workers in the designated establishment and that he does through literature that illumines the inner world of the individual. He tries to mitigate their personal miseries. Exposure to enlightening literature makes one proud of one’s heritage and provides strength and meaning to lead a purposeful existence. A cultural void exists within the minds of the workers in a cigar factory, as most of the workers are from Cuba, who migrated to USA, out of economic necessity and not because of love for the land of USA. They carry the burden of great psychological strain and problems related to adjustments in a new environment. Recollection of the past, sweet or sour is a great intellectually gratifying experience. These cigar-factory workers love literature, the books of Anna Karenina, in particular, and they compare the events of their own life with that of Karenina. The issues refer to personal failings of human beings on the one hand and about the secular issues related to adjustment in the new environment in America. They left Cuba out of compulsion, and would like to remain in touch with their own customs and traditions and the arrival of lector amidst them serves this purpose. For, he doesn’t own any responsibility of producing goods and delivering the prescribed output at the end of the day. He regales and educates the workers in style and humor is his asset, even when he explains profound issues related to life through select book readings. The happiness of his arrival is comparable to the arrival of a baby in a joint family. He provides the means to adjust to the life in America and yet remain Cuban at heart! He provides them the confidence to retain the Cuban cultural identity. The important concept of â€Å"Anna in the Tropics,† is how to remain truly human

Data Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Data Analysis - Research Paper Example Central tendency of the number of new cases every year is measured using the mean value. The mean of new cases among all 19 age groups are 6288 new case per year. The range of new cases is 19,477 with minimum number of case equal to 60 and maximum value equal to 19,537 for the ages between 70 and 74. Dispersion is measured by value of standard deviation of the data. Standard deviation is 6621 new case per year. Skewness measures the degree and direction of asymmetry of the data. The value of skewness is .628 indicating the data is positively skewed. The following histogram shows the number of new cases for male and females for the different age groups. It is evident from the graph that 18 age groups for male or female has less than 2500 new cases of cancer every year. The mean and standard deviation are considered the best measure of central tendency and dispersion of the data. Most of the data is included in the range around the mean by the value of the standard deviation.