Famine, Affluence, and Morality Essay

In Peter Singer’s 1972 article named â€Å"Famine, Affluence and Morality†, he recommends that rich countries have a moral obligation to contribute significantly more than they do to different countries who are enduring a catastrophic event, outrageous destitution, starvation or different issues. In this paper, I will portray Singers goal and give his contention with respect to this issue. I will portray three counter-contentions to Singer’s see which he addresses, and after that uncover Singer’s responses to those counterarguments. I will clarify Singer’s thought of minimal utility and furthermore separate how it relates to his contention. I will look at how the thoughts of obligation and good cause modify in his proposed world. To finish up, I will give my own situation in light of Singer’s contention. The essential goal of Singer’s article is to communicate that we as individuals have the ability to help those in critical need as it is our ethical obligation to do as such. He utilizes the fiasco in East Bengal for instance. â€Å"Continuous destitution, a tornado, and a common war have transformed at least 9 million individuals into deserted displaced people; regardless, it’s not past the ability of the wealthier nations to give adequate assistance to diminish further enduring to little extents (Singer 1972). He imagines that there’s no explanation at all for people to endure if others can help and keep it from occurring or deteriorating. It’s our ethical duty to change our method of living in order to accomplish this significant target. They are packed, eager, got dried out and need clinical consideration. Artist accepts that we have the assets to diminish the torment and agony yet we dismiss the issue and do nothing by any stretch of the imagination, which can be improper. We ought to change our assessments of profound quality in order to build up a commitment to helping individuals in desperate need. Vocalist gives counter-contentions in his work which I will discuss here. He offers his perusers a situation which includes a suffocating child and an observer. The vast majority would attempt to spare the child since it’s the â€Å"right† move to make. Artist suggests that this obligation occurs since heaps of individuals realize that a suffocating child is viewed as extremely awful and exceeds the reality they you need to get your garments sloppy and wet. The counter-contention in this circumstance recommends that since I am not by any means the only individual seeing this occasion, for what reason is it my obligation to accomplish something positive about it? For what reason must it be my moral obligation to help this child in the event that no one else is doing anything with respect to it? Vocalist clarifies, â€Å"In case it’s in our capacity to abstain from something terrible from happening, without in this way trading off anything of similar good noteworthiness, we should, ethically, to do it (1972). † He believes that we can do what’s right anyway we ought to choose to do what’s right in any event, when every other person chooses not to. Vocalist additionally addresses whether our ethical duties must be confined to remove. The counter-contention in this occasion recommends that on the grounds that these enduring individuals are so distant, for what reason is it my ethical obligation to help them as opposed to utilizing it in my own territory? As per Singer, â€Å"It has no moral effect whether the individual I can help is a neighbor’s kid 10 yards from me or a Bengali whose name I will never know, 10,000 miles away (pg. 232). † It’s still our ethical commitment to do what’s right. Is it ethically suitable to victimize an enduring individual only because of their separation? Vocalist proposes, â€Å"In case we acknowledge any standard of unprejudiced nature, universalizability, fairness, or whatever, we can’t victimize someone since he is far away from us (or we are far away from him) (pg. 232)†. A person’s separation must not confine our ethical obligations. Vocalist accepts that everyone must give when it’s required. Numerous individuals are not contributing, so what amount must I give without making myself or my friends and family more awful off? The counter-contention here is whether to give more than can cause monetary stuggle. He examines the likelihood of adding to the point of minor utility. As Singer states â€Å"Because the circumstance is by all accounts that very few individuals are probably going to give extensive wholes, it bodes well that I and every other person in comparable conditions must give however much as could be expected, that is, in any event up to the level at which by giving increasingly one would begin to cause intense languishing over oneself and one’s wards maybe even past this level to the phase of minor utility, at which by giving progressively one would cause oneself and one’s friends and family the same amount of enduring as one would forestall in Bengal† (pg. 234). To finish up, we as a whole should give however much as could reasonably be expected insofar as it doesn’t cause us to endure simultaneously. Vocalist suggests that obligation and good cause is our moral obligation. We â€Å"ought† to help obscure individuals needing help in the event that we are proficient to and that it would be ethically off base not to contribute. We should get into our old garments as opposed to buying new ones only for the straightforward truth that you need to be sharp looking. Obligation and good cause change in this future world since in this period, numerous individuals won’t surrender certain extravagances in order to provide for others. The vast majority are egotistical and would like to enjoy the better issues in life instead of stress over contributing their well deserved bucks to others needing help. Separately, I support Singer’s point for some reasons. I do imagine that we should help individuals in need when we can do so as long as it doesn't make us endure monetarily. I concur that a couple of extravagances must be neglected in the event that it infers that a real existence can be spared. In the event that we were enduring or in an indistinguishable condition, would we wish or anticipate help? I concur that it’s the right activity ethically. I don’t accept that we should victimize an enduring individual just on the grounds that that individual isn’t in our general public. The life of an individual is significant and must start things out of all. To close, Singer’s essential point is that it is our ethical commitment to help others in the midst of hardship concerning clinical consideration, food, asylum or remaking. I concur that we should contribute our cash and time to help others in the event that it doesn’t make an awful effect on our own lives. In this time, loads of individuals are childish just as ravenous and don’t for the most part stop to think about others needing help. Individuals need to comprehend that there are loads of individuals around misery and may at last pass away on the off chance that they don’t get the help they need just as merit. I concur that it is our ethical obligation to help any individual in pressing need in any event, when it’s an individual a huge number of miles away.

Students Talents and Potential Areas of Growth Essay

Understudies Talents and Potential Areas of Growth - Essay Example There are numerous schools and colleges that hand out grants based on a child’s execution in sports. There are individuals who originate from low-pay families and henceforth don't approach any sort of benefits identified with instruction. Being dynamic in sports opens up a great deal of chances for the kid. It is exceptionally vital for a sound development of the kids to be genuinely dynamic and not having the option to perform scholastically doesn't really imply that the youngster is unequipped for anything. Schools ought to be urged to have a characterized schedule, to ensure that they prepare their understudies in a genuine manner and appropriately as opposed to making them do particular investigations. This kind of pattern has as of late developed bringing about the expanded test aftereffects of those schools who are showing their youngsters explicitly for the tests (Smith, Fey, 2000). Here, it becomes apparent that it isn't at all vital for the individual to be canny and skilled, however it shows that in the event that the individual endeavors, at that point, he can without a doubt get what he wants. In this way, the fundamental factor behind this high score is in all honesty â€Å"MOTIVATION†. Inspiration can be instigated in any capacity either by offering a type of money related prize or it tends to be as straightforward as open acknowledgment, or acknowledgment among peers. Obviously, a simple-minded individual won't have the option to accomplish it even with inspiration, yet a normal individual with a sound psyche can without much of a stretch accomplish a decent score with a little inspiration. Numerous a period uninterested respondents don't try to go past a couple of inquiries or think (Salkind, 2002). It has been by and large observed that individuals who have a place with low-salary layers or to zones with a lower monetary development score lower on the tests.

Is Trying lying And are you truly committed to your New Years resolutions

Is Trying lying And are you truly committed to your New Years resolutions A good friend of mine recently sent me his New Year’s resolutions: #1   Be here now. #2   Keep it real. #3   Try to answer e-mail promptly. I was taken aback by #3.   First, it was the only one that required specific action, and I wondered why he would choose returning e-mails above all the other important actions to take in this world, and over a more general commitment to “Keep in close and regular contact with people important to me” or “Take action quickly on items of importance.” Even more than that, however, I was struck by the insertion of the word “Try.” Is Trying Lying? I have spent the last 10 years or so reducing the incidence of the word “try” in my spoken and written communications.   In a women’s empowerment program I was taught, “Trying is lying.” In a completely different seminar, the instructor had someone hold a tissue box in the air and said, “Try to drop the tissue box.” The person dropped the tissue box, and was met with, “No, you just dropped the tissue box. I told you to try to drop the tissue box.”   In another seminar, a different instructor did the same exercise, asking a participant to “Try to pick up that chair.”   Trying to pick it up looked like holding on to the chair and pretending to pick it up but not actually doing it. “Trying” to do something, as illustrated in these examples, is as good as not doing the thing at all.  You’re not doing it, and you’re not not doing it.   Trying leaves you in an in-between place that, in my understanding, is ultimately powerless and ineffective. Excuses, Excuses We as human beings often use trying as an excuse.   Have you gotten that project done?   “No… but I tried!   I just kept getting distracted.”   Have you lost the weight you said you would?   “No…   but I tried.”   Why isn’t your relationship going the way you want it to?   “I don’t know…   I’m trying so hard to make it work.”  We say things like “I’ll try to be there on time” so that if we’re not on time we haven’t broken a promise.   We human beings are so sneaky! Ultimately, a choice is required.   Either you do it or you don’t.   If you don’t do it, I believe the most powerful stance is to take responsibility that you didn’t do it.   If you’re still committed to a result, then do something else that works to get that result.   As another wise person pointed out, the way to attain any goal in life is to keep taking action until you achieve it.   Sounds so simple doesn’t it? Compassion is Key My New Year’s resolution friend disagreed with my take on trying.   He wrote, “I affirm the importance of stating, ‘I will try.’   Its like saying, ‘I intend.’   It sends a message to myself and others about how I am organizing my spiritual energies.”   When I asked why he didn’t write “Try” for his other resolutions, he responded, “… Its the only one of the three that doesnt come to me naturally.   So I must try harder.   :-)”   (He also mentioned that if following #3 were to contradict #1 and/or #2, he would choose not to follow #3.   We have all seen the negative consequences of impulsive or compulsive e-mailing!) I understand the value of compassion, and I understand that we sometimes go through stages in our level of commitment to a goal.   Perhaps a gentle entry (like a promise to “try”) can be useful for taking on promises we don’t know if we will keep.   Certainly, if we don’t meet one of our promises, it doesn’t help to beat ourselves up about it.   Using the word “try” lets us succeed even when we fail.   But can’t we have compassion even if we frame our promises as absolute?   If I resolve to “answer e-mail promptly” instead of to “try” to do so, and then I don’t answer promptly, I might be empowered by acknowledging that I didn’t do it, looking at why I didn’t do it, and, if appropriate, making a new promise or doing it a different way next time.   To me, that’s “keeping it real.” Honesty The Best Policy New Year’s resolutions are notoriously not kept, and I wonder if the reason is that people put a silent, implied “Try” before every one of them.   If we truly resolve to do something, rather than to try to do it, we live a more powerful life and one where results will show up with more reliability. At least my friend put “try” where it could be seen, instead of pretending something was true that was not.  A straightforward acknowledgement of one’s tendency toward fallibility might be more powerful than having “trying” live in the unsaid.   At least with an honest promise, there’s room to grow.   In the end, we must each choose the language and intention that work for us, in service of living up to our greatest promises and resolutions.

The Unethical Impacts of Direct to Consumer Drug Advertising

Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying to â€Å"enrich† the consumer (Relman p28). Even though this type of advertising campaign allows most drugs to be cheaper overall, consumers should be concerned about the†¦show more content†¦As we all know, Viagra is prescribed as a form of treatment for erectile dysfunction in men (Findlay p42). This drug also has a very bad side effect, causing hypertension in the pulmonary artery. Whatâ€℠¢s bad about this drug amongst many others is that people tend to focus on the positive attributes of a drug than the very bad side effects that can be present (Findlay p42). This type of marketing is said to effecting patient-doctor relationships because of the unethical prescribing practices, which in turn is causes a lot of losses. DTCA is heavily affecting doctors-patient relationship through increasing unethical prescription leading to great losses. In order to – doctor relationships, there needs to be an effective campaign focusing on in depth communication between the doctors and patients. If there is a good relationship between a doctor and his/her patient, it would be easier to make decisions medicating correctly and accurately. Medical advisory boards have worked to resolve issues in the process in regards to information provided to the media then onto the patients, should serve the marketing and the provision of medical information. Also, information should be in full when its purpose it to improve and strengthen the doctor- patient relationship (Relman ppp28-34). In the various industries (pharmaceutical, advertising, regulatory and medical) the effect of direct to consumer advertising has a varied negative/positive effect depending onShow MoreRelatedDirect to Consumer Advertising1068 Words   |  5 Pages2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directlyRead MoreAnalysis of an Ethical Dilemma1435 Words   |  6 PagesUnethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in theRead MoreHow Consumer Protection Is Important And Important Today s Modern World1615 Words   |  7 PagesConsumer protection is arguably important and needed in today’s modern world. With technology advancing every day, social issues are becoming more and more relevant. When primitive forms of advertising were being developed at the turn of the century, many did not think in terms of social responsibilities and preventing deceptive business practices, but in today’s changing world, the concern of ethics in advertising is becoming increasingly imperative. Advertising ethics encompasses a variety of areasRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 Pagesinstance, productivity and sales may benefit shareholders and employees, but may n ot help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval before being presented to patients. Pharma Care bypassed FDA consent by evolving a subsidiary, Comp Care, to serve as a compounding pharmacy filling instructions for the drug ordered by physicians. The ethical concern is based on promoting a product without knowingRead MorePsoriasis Drug0 Humira1238 Words   |  5 PagesIn 2008, Cynthia DiBartolo saw television advertisements for the psoriasis drug HUMIRA, manufactured by Abbott Laboratories (USDCSDNY, 2012, p.7). Her dermatologist prescribed the drug on her request and DiBartolo later developed squamous cell carcinoma (USDCSDNY, 2012, p. 1). In 2011, Abbott released data indicating that HUMIRA was associated with increased risk of skin cancer (USDCSDNY, 2012, p.10). DiBartolo and her dermatologist were unaware of these side-effects since the advertisement did notRead More Ethics779 Words   |  4 Pagesreligious ethical standard would mean not to falsely proclaim that a drug does something that it does not. An example would be to say that a drug would help you lose weight quicker without diet or exercise. Pharmaceutical companies claim that they approach ethics determined by outcome based ethics, meaning the greatest good for the greatest number of people (Miller Jentz, 2011). Pharmaceutical companies paying for new drug research brings up the ethics dilemma that the research is accuratelyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesName] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will determine the role of Food and Drug Administration (FDA) in regulatory schemes of pharmacies and determine that whether FDA empower over compoundingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswith what is right and wrong whereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli,Read MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreIndian Ban On Tobacco Advertisements1469 Words   |  6 Pagesspent on other goods and services, which showed, were more labor intensive. This in turn produced more jobs. On February 6th, 2001 the Government of India (GOI) announced that it would in a short time table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the government with powers to launch an anti-Tobacco Program. In view of the aforementioned

Leadership Theories Of The 20th Century - 2090 Words

According to a Gallup survey conducted last year, just about half of the people who quit their jobs do so because they want to â€Å"get away from their manager† (Snyder). It’s easy to say that a good boss can improve productivity and moral, but what exactly makes a â€Å"good boss†? Evidently, this has been a question that men and women have been trying to answer for over a hundred years. In this paper, a number of different leadership theories will be described that date back to the early 20th century. One of the first leadership theories of the 20th century came from Frederick Winslow Taylor. Taylor believed that making employees work as hard as possible was not as efficient as optimizing the way work was done. Taylor’s movement was called â€Å"Scientific Management† (aka Taylorism). Scientific Management was based on four principles. First, each specific task should be analyzed using the scientific method to determine a more efficient way of completing that task. Second, rather than assigning workers just any task, tasks should be matched to workers based on their capabilities, and the workers should be specifically trained for that task to maximize efficiency. Third, managers should monitor worker performance, and provide instruction to workers who are not maximizing efficiency. And fourth, allocate work between managers and workers so that managers spend their time planning and training (Mindtools.com â€Å"Frederick Taylor and†¦Ã¢â‚¬ ). Scientific management was a revelation because upShow MoreRelatedPrinciples And Characteristics Of Laissez Faire1114 Words   |  5 Pagesthe late Steve Jobs perfectly captures the essence of laissez faire leadership. The model is rather a paradox within the leadership theories, because of its hands-off nature. The leader and subordinate roles are almost turned upside down, making it a difficult theory to grasp. So what does it take to lead with a laissez faire philosophy? 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Deception Point Page 47 Free Essays

Arriving now at the doorway of the Communications Office, Tench felt alive with the thrill of the fight. Politics was war. She took a deep breath and checked her watch. We will write a custom essay sample on Deception Point Page 47 or any similar topic only for you Order Now 6:15 P.M. The first shot was about to be fired. She entered. The Communications Office was small not for lack of room, but for lack of necessity. It was one of the most efficient mass communications stations in the world and employed a staff of only five people. At the moment, all five employees stood over their banks of electronic gear looking like swimmers poised for the starting gun. They are ready, Tench saw in their eager gazes. It always amazed her that this tiny office, given only two hours head start, could contact more than one third of the world’s civilized population. With electronic connections to literally tens of thousands of global news sources-from the largest television conglomerates to the smallest hometown newspapers-the White House Communications Office could, at the touch of a few buttons, reach out and touch the world. Fax-broadcast computers churned press releases into the in-boxes of radio, television, print, and Internet media outlets from Maine to Moscow. Bulk e-mail programs blanketed on-line news wires. Telephone autodialers phoned thousands of media content managers and played recorded voice announcements. A breaking news Web page provided constant updates and preformatted content. The â€Å"live-feed-capable† news sources-CNN, NBC, ABC, CBS, foreign syndicates-would be assaulted from all angles and promised free, live television feeds. Whatever else these networks were airing would come to a screeching halt for an emergency presidential address. Full penetration. Like a general inspecting her troops, Tench strode in silence over to the copy desk and picked up the printout of the â€Å"flash release† that now sat loaded in all the transmission machines like cartridges in a shotgun. When Tench read it, she had to laugh quietly to herself. By usual standards, the release loaded for broadcast was heavy-handed-more of an advertisement than an announcement-but the President had ordered the Communications Office to pull out all the stops. And that they had. This text was perfect-keyword-rich and content light. A deadly combination. Even the news wires that used automated â€Å"keyword-sniffer† programs to sort their incoming mail would see multiple flags on this one: From: White House Communications Office Subject: Urgent Presidential Address The President of the United States will be holding an urgent press conference tonight at 8:00 p.m. Eastern Standard Time from the White House briefing room. The topic of his announcement is currently classified. Live A/V feeds will be available via customary outlets. Laying the paper back down on the desk, Marjorie Tench looked around the Communications Office and gave the staff an impressed nod. They looked eager. Lighting a cigarette, she puffed a moment, letting the anticipation build. Finally, she grinned. â€Å"Ladies and gentlemen. Start your engines.† 53 All logical reasoning had evaporated from Rachel Sexton’s mind. She held no thoughts for the meteorite, the mysterious GPR printout in her pocket, Ming, the horrific attack on the ice sheet. There was one matter at hand. Survival. The ice skimmed by in a blur beneath her like an endless, sleek highway. Whether her body was numb with fear or simply cocooned by her protective suit, Rachel did not know, but she felt no pain. She felt nothing. Yet. Lying on her side, attached to Tolland at the waist, Rachel lay face-to-face with him in an awkward embrace. Somewhere ahead of them, the balloon billowed, fat with wind, like a parachute on the back of a dragster. Corky trailed behind, swerving wildly like a tractor trailer out of control. The flare marking the spot where they had been attacked had all but disappeared in the distance. The hissing of their nylon Mark IX suits on the ice grew higher and higher in pitch as they continued to accelerate. She had no idea how fast they were going now, but the wind was at least sixty miles an hour, and the frictionless runway beneath them seemed to be racing by faster and faster with every passing second. The impervious Mylar balloon apparently had no intentions of tearing or relinquishing its hold. We need to release, she thought. They were racing away from one deadly force-directly toward another. The ocean is probably less than a mile ahead now! The thought of icy water brought back terrifying memories. The wind gusted harder, and their speed increased. Somewhere behind them Corky let out a scream of terror. At this speed, Rachel knew they had only a few minutes before they were dragged out over the cliff into the frigid ocean. Tolland was apparently having similar thoughts because he was now fighting with the payload clasp attached to their bodies. â€Å"I can’t unhook us!† he yelled. â€Å"There’s too much tension!† Rachel hoped a momentary lull in the wind might give Tolland some slack, but the katabatic pulled on with relentless uniformity. Trying to help, Rachel twisted her body and rammed the toe cleat of one of her crampons into the ice, sending a rooster tail of ice shards into the air. Their velocity slowed ever so slightly. â€Å"Now!† she yelled, lifting her foot. For an instant the payload line on the balloon slackened slightly. Tolland yanked down, trying to take advantage of the loose line to maneuver the payload clip out of their carabiners. Not even close. â€Å"Again!† he yelled. This time they both twisted against one another and rammed their toe prongs into the ice, sending a double plume of ice into the air. This slowed the contraption more perceptibly. â€Å"Now!† On Tolland’s cue, they both let up. As the balloon surged forward again, Tolland rammed his thumb into the carabiner latch and twisted the hook, trying to release the clasp. Although closer this time, he still needed more slack. The carabiners, Norah had bragged, were first-rate, Joker safety clips, specifically crafted with an extra loop in the metal so they would never release if there were any tension on them at all. Killed by safety clips, Rachel thought, not finding the irony the least bit amusing. â€Å"One more time!† Tolland yelled. Mustering all her energy and hope, Rachel twisted as far as she could and rammed both of her toes into the ice. Arching her back, she tried to lift all her weight onto her toes. Tolland followed her lead until they were both angled roughly on their stomachs, the connection at their belt straining their harnesses. Tolland rammed his toes down and Rachel arched farther. The vibrations sent shock waves up her legs. She felt like her ankles were going to break. â€Å"Hold it†¦ hold it†¦ † Tolland contorted himself to release the Joker clip as their speed decreased. â€Å"Almost†¦ â€Å" Rachel’s crampons snapped. The metal cleats tore off of her boots and went tumbling backward into the night, bouncing over Corky. The balloon immediately lurched forward, sending Rachel and Tolland fishtailing to one side. Tolland lost his grasp on the clip. â€Å"Shit!† The Mylar balloon, as if angered at having been momentarily restrained, lurched forward now, pulling even harder, dragging them down the glacier toward the sea. Rachel knew they were closing fast on the cliff, although they faced danger even before the hundred-foot drop into the Arctic Ocean. Three huge snow berms stood in their path. Even protected by the padding in the Mark IX suits, the experience of launching at high speed up and over the snow mounds filled her with terror. Fighting in desperation with their harnesses, Rachel tried to find a way to release the balloon. It was then that she heard the rhythmic ticking on the ice-the rapid-fire staccato of lightweight metal on the sheet of bare ice. How to cite Deception Point Page 47, Essay examples

Phoenix Advertising Essay Example

Phoenix Advertising Essay Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. Youre the vice president of human resources management at Phoenix. You report directly to Gregory S. Forest, the company president. Mr. Forest advises you that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. He reminds you that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Mr. Forest also explains the little he has been able to learn about the situation at the branch: In the last three months, two of the top management people-an art director and an account executive-have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can alter arbitrarily. In an attempt to increase revenues, the branch is accepting new clients without evaluating the effects of the new accounts on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week. Employee morale and productivity are declining day by day. Process Part A: Interoffice memorandum Step 1 We will write a custom essay sample on Phoenix Advertising specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Phoenix Advertising specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Phoenix Advertising specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Begin by creating facts, figures, and people to flesh out the above background information and your position in the company. The following questions are provided to jumpstart your prewriting, but you must expand on them to brainstorm thoroughly. In addition to listing details, also freewrite about the Phoenix Advertising agency and its executive team. How large is the agency? How many branches does it have? Where are the branches located? The agency employs approximately 100 people. It has five branches in addition to its Charlotte, North Carolina office: Greenville, South Carolina; Knoxville, Tennessee; The Hamptons, New York; Key West, Florida; and Roanoke, Virginia. Whats the companys mission? How does each branch relate to that mission? Our Mission: From the right line of copy or a well-composed press release to a beautifully composed print ad with the correct message, Phoenix Advertising creatively tells the story of each account. This all starts with the best possible team for each campaign. Whether you need an ad, brochures, a company jingle, tag line or complete marketing package, expert talent will manage your account. We will ask the proper questions and in return you will get honest answers. Well work within your budget and achieve your goals. We are a full-service advertising agency handling accounts in Florida, North Carolina, Tennessee, Virginia, New York and the Hamptons. Our network of branch offices along the East Coast enables us to connect you to the public- locally and nationally. What are the companys primary business goals? At Phoenix Advertising our experience in strategic planning allows us to anticipate the future needs of each account. Each account is managed individually, based on their product and market. From local and national print to radio, television and web site design, at Phoenix Advertising we produce quality product and help decide the right medium for every client. What do clients need from Phoenix Advertising?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ad Campaigns  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Branding  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brochure Design Printing  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Copywriting  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creative Direction  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   IPIX 360 ° Photography  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Outdoor Advertising  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Photography  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Print Ads  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Promotional Merchandise  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Radio and Voice Overs  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Search Engine Optimization (SEO)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Video and Multi-media  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Web Sites  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Packaging Who are the people on the executive team (other vice presidents of other departments)? Gregory S. Forest, President; Bill Ludwick, Chief Executive; Theresa Wyalusing, President of Human Resources; Janet Ribble, Vice President of Human Resources; Saul Waters, Chairman; Moe Frands, Managing Director; Sasha Larr, Planning Director; Jane Dresser, Creative Director; Mandy  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Whos in charge of the agencys accounts in all the branches? Moe Frands, Managing Director, is in charge of managing the client accounts. He oversees the managing directors at each regional office. Who knows about policies for accepting and assigning new accounts? Moe Frands,   Managing Director Who knows about the policies for collaborative work among account executives, art directors, graphic designers, and copywriters? Jane Dresser, Creative Director Are any other branches losing clients? Only the Roanoke Branch office is losing clients. While the company, like most, is experiencing a loss in revenue, its clients are remaining loyal. Now brainstorm and freewrite more specifically about your own department and the people who work for you. What are their names and positions? Theresa Wyalusing, President of Human Resources; Janet Ribble, Vice President of Human Resources; Lance Ayers, Human Resources Director; Devon D’Angelo, Human Resources Generalist; Regina Cobb, Office Assistant; Howard Heiney,   Office Assistant What would an organizational chart of your department look like? What policies have you established for the agency about overtime for salaried employees? Are branches allowed to have different policies? Under what conditions? All salaried employees are aware that under their contractual obligations they are not compensated for working beyond forty hours per week. This policy is the same for every branch location; however, the manager of each branch office has the power to allocate PTO for any employee who has worked excessively in order to complete a project on time. What are the compensation and benefits packages for the positions of art director and account executive at the branch level? Do they depend on the location of the branch and local competitors or is there a general agency package for each position? There is a general agency package for both the art director and account executive at any branch. They are salaried positions which provide medical and dental insurance, in addition to 401K, and profit sharing. Step 2 After your meeting with Mr. Forest, you realize you need information from other members of the executive team. Using the ABC method, draft one interoffice memo to be sent to the entire executive team. Briefly summarize in one paragraph the situation with the Roanoke Branch. Explain how the situation affects Phoenix Advertising as a company and why it demands immediate attention. In a separate paragraph explain the actions you need different team members to take (who must provide what information). Tell the team when (specific date) and how they should get the information to you (report, e-mail, etc.). Close your memo with an appropriate final line or two. Make sure you copy the president on the memo. Phoenix Advertising Interoffice Memorandum DATE: May 5, 2009 TO: Moe Frands, Managing Director; Sasha Larr, Planning Director; Jane Dresser, Creative Director FROM: Janet Ribble, Vice President of Human Resources SUBJECT: Roanoke Branch Update In recent months, the Roanoke branch office has been experiencing difficulties. After a change in management, the graphic artists and copywriters have made it apparent that their work is no longer being received well. Although it is not completely clear, this employee upset may be the cause of the complaints that the branch has received by four of its clients.   This matter demands immediate attention, as the Roanoke branch services some of the companies’ most valuable clients and thus is important to the overall success It is vital that the executive team contact the Roanoke branch employees to oversee the operations there at once. Jane Dresser should speak with the graphic designers and copywriters to evaluate the work they have submitted and the revisions that were made by their art director.   Moe Frands needs to assess the new accounts that the branch has taken on recently and verify their ability to generate revenue. Sasha Larr should develop a plan for the new accounts creating a timeline for the project workload that is currently causing the staff to work longer hours. I will oversee the human resources department in managing employee relations and ensuring that the branch managers are indeed allocating PTO to the salaried employees. A report detailing your findings and procedures is expected in my office no later than May 12, 2009. After reviewing your reports individually, I will hold a meeting of the executive officers to review the status of the Roanoke branch on May 14, 2009. If we all work together effectively I am sure we can resolve all the issues and ensure the success of the Roanoke branch. Copies: Executive Team Gregory S. Forest, President; Bill Ludwick, Chief Executive; Saul Waters, Chairman; Theresa Wyalusing, President of Human Resources; Moe Frands, Managing Director; Sasha Larr, Planning Director; Jane Dresser, Creative Director Part B: E-mail Step 1 If necessary, brainstorm further about your department, your staff, and the agencys policies about overtime. Step 2 Invent e-mail addresses for yourself and another person in your department. Use the company name as the host rather than general commercial providers like AOL or Yahoo. Include all necessary components such as the @ symbol. Step 3 Using the ABC method, draft an e-mail of three to four paragraphs in which you assign the staff person in charge of payroll to provide you with payroll statements from the Roanoke branch for the last 12 months. Use your own judgment about what, if any, information that person needs to know about the Roanoke situation to complete the task. Include a request for a summary of the agency policies and the branch policies regarding overtime and compensation/ benefits packages. Explain clearly what you need that person to do, the date you need the information, and how you want the person to convey the information to you. Be sure you follow the format of the sample e-mail, using the new content youve written for the assignment. Use a specific subject line formatted in title case.